Sports & Licensing

When your company has earned the right to connect with a team, league, event, athlete or entertainment property, the next step is making that partnership tangible. Our Sports & Licensing division develops branded merchandise programs that bring sponsorships to life while respecting every guideline, approval and deadline along the way.

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Are you an official sponsor or rights holder?

WBE Canada
Women Owned

Licensed merchandise starts with authorized rights. If your organization is an approved sponsor, partner, licensee or rights holder, we can help translate those permissions into high-impact promotional products and premium merchandise.

  • Co-branded team, league, event and entertainment merchandise
  • Promotional giveaways, hospitality gifts and employee engagement kits
  • Apparel, drinkware, packaging, displays and custom hard goods
  • Campaign merchandise for launches, tournaments, fan events and retail-adjacent experiences

What we manage

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1. Product strategy and ideation

We develop product concepts that fit your sponsorship goals, audience and budget, from first sketch to final recommendation.

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2. License and brand compliance

Every product, logo placement and colour is checked against licensor standards so your program stays approved and protected.

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3. Global sourcing and supplier coordination

Our established factory network lets us source the right product at the right price and manage production timelines end to end.

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4. Giveaways, premiums and event merchandise

From game-night giveaways to hospitality gifts, we produce co-branded merchandise that makes your sponsorship visible where fans gather.

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5. Artwork preparation and approval support

We prepare print-ready artwork to league and team specifications and manage every round of licensor review until final approval.

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6. Online store and e-commerce program support

We build and manage branded online stores that make ordering simple for your teams, partners or customers.

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7. Packaging, kitting and presentation

Custom packaging and curated kits turn a single item into a premium experience that reflects your brand and your partner’s.

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8. Fulfillment, distribution and reporting

Our warehousing and logistics team handles storage, shipping and delivery, with clear reporting on inventory and program performance.