MLSE Ticket Holders & Promotional Items

With its quintessential French heritage and Belle Époque inspired bottle, St. Germain liqueur is a striking product. Since 2007  St. Germain has made a tremendous entrance to the world of liqueurs. Winning a number of awards and countless acolytes St. Germain is and will be as influential as its namesake was to la Belle Époque.

The Brief

MSLE was in need of creating a portable and reusable space that transported the audience to la Belle Époque. In essence, creating a pop-up Maison. With a limited budget per item, due to the quantity of spaces that needed to be intervened. We needed to create an easily assembled and transported scene that in turn transported people to a different moment in time.


Our Solution

Whenever you get to interact with a client it is an opportunity to create a bond or have a memorable impact on them. Having this in mind we created several options for objects that give this interaction a feeling of quality and importance. This gets reflected on the client’s mind as the brand caring about them and their patronage. We crafted this interaction so the experience will lead to not only further interactions and brand loyalty; but to that same audience spreading the word of MLSE’s customer service and quality interactions.




Sports, Entertainment


Promotional, Print




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Brands we work with

Billboard works with some of the world’s leading brands to expand on or create new marketing and product strategies.
Our long history of success is attributed to our unparalleled ability to innovate, as well as our ability to create strong and lasting relationships with our clients, their customers, our global networks and our enviable reputation in the liquor, beer, wine, spirits and consumer goods sector.